Samsung 3D LED TV - Wonder-full
Dubbed "Wonder-full", the spot is the first of Samsung's 2010 "Dedicated to Wonder" campaign that features a family of three who, on a visit to an aquarium, conduct the improbable feat of slicing out a large cube of water, fish intact, lashing it to the roof of their car and driving it home, where the father sets the square on the living room entertainment center and compresses it into the new ultra slim Samsung 3D LED TV. As the family relaxes on the couch, Samsung 3D active glasses on, a stream of sea creatures pours from the screen and appears to hover over them in the living room, giving the sensation of 3D action even to viewers watching in 2D.
Advertiser: Samsung Brand: Samsung 3D LED TV Advertising Agency: Leo Burnett, USA EVP/ Executive CD: Bob Price Executive CD: Mark Gettner CD: Mike Doyle SVP/ EP: Vincent Geraghty SVP/Account Director: Trent Buterbaugh Account Director: Melanie McCord Behling Prod Company: Rabbit Director: TWiN DP: Mauro Fiore EPs: Douglas Howell, Joby Barnhart Head of Production: Jeff Sommar Producer: Shelby Ross Production Supervisor: Jay Spangler Asst. Production Supervisor: Lana Greenaway Editorial: Union Editorial Editor: Jim Haygood EP: Michael Raimondi Post/Effects: Digital Domain