The Fun Theory award winner - The Speed Camera Lottery
Idea: Rewarding Speed Limit Signs - Submitted by Kevin Richardson (USA) Can we get more people to obey the speed limit by making it fun to do? The idea here is capture on camera the people who keep to the speed limit. They would have their photos taken and registration numbers recorded and entered into a lottery. Winners would recieve cash prizes and be notified by post. Better still, the winning pot would come from the people who were caught speeding.
Client: Volkswagen Title: The Fun Theory Winner Agency: DDB Stockholm Director: Olle Johansson-Bergholtz Concept: Kevin Richardson Creative Director: Andreas Dahlqvist Copywriter: Martin Lundgren Art Director: Simon Higby Film Producer: Olle Johansson-Bergholtz 3D: Nico Knudsen