While the formula for most SUV advertising is to simply show the vehicle driving to the ends of the earth, this campaign for the new Kia Sorento takes a different approach. It positions the Kia Sorento as a haven that makes even the most remote locations feel like home. In the TV commercial from David&Goliath, Canada we discover furnishings from ones home set in the woods. We find steam rising from a claw tub bathtub set in a forested area. A collage of family photos hang from a large live oak. Bookshelves, couches and a chandelier all decorate the outdoors. A Kia Sorento drives through this surreal world leaving the passengers feeling at home in any environment. All the warmth and coziness that embody ones home make everywhere more inviting. The result is a world that is both surprising and beautiful. In addition to TV, the idea continues through print, outdoor and banners. The new campaign shows that not only can we expect the Kia Sorento to make us feel something.
Client: Kia Agency: David&Goliath, Canada Production Company: Outsider Country: Canada Chief Creative Officer: David Angelo Creative Director/CW: Ben Purcell Assoc. Creative Director/AD: Steve Yee Executive Producer: Paul Albanese Account Executive: Peter Goodwin, Ermelinda Cruz, Jeremiah Murlless Account Executive/Innocean: Dave Carey Production Company: Outsider Director: Jorn Threlfall Executive Producer: Don Block, Elaine Behnken Producer: Melinda Nugent Director of Photography: Malik Sayeed Editorial: Spinach Editor: Adam Bright Asst Editor: Art Castle Producer: Jonathan Carpio Post Production: Fell VFX Lead Artist: Russell Fell Executive Producer: Rachel Koch Music: Human Producer: Jonathan Sanford Audio Mix: Margarita Mix Mixer: Nathan Dubin Telecine: Company 3 Colorist: Matt Turner