Sex without protection is still standard practise in the business of prostitution during short meetings for sexual relations and one-night stands. We have taken out sex ads in regional daily newspapers where sex meetings are planned to communicate our message: Only condoms protect you from being infected with Aids. The phone number leads to a recorded message of the Aidshilfe Dsseldorf that first sounds like a real Sexhotline but then cautions against the danger of unprotected sex. The great number of callers revealed how important it is to remember Aids, especially when people are not thinking rationally.
Advertising Agency: BBDO, Dsseldorf, Germany Creative Directors: Toygar Bazarkaya, Ton Hollander Art Director: Florian Zwinge Copywriter: Christian Ole Puls Junior Copywriter: Dominique Becker Illustrator: Stephan Dicks Published: December 2009via adsoftheworld.com