We wanted to hero the care & attention that the Warburtons family dedicates to the baking of their bread. It is this care that has ensured the freshest, best quality bread is still delivered to families throughout the UK, every day of the year. This has been bought to life in a TV campaign which takes an ordinary scene such as the daily departure of the bread delivery vans from a Warburtons bakery and exaggerates it for dramatic effect, creating a parody of an emotional scene in an epic Hollywood feature film. In the same way, the print ads show real Warbutons staff in their daily work roles, ensuring the bread is the very best quality.
Advertising Agency: RKCR/Y&R, UK Creative Director: Mark Roalfe Copywriters / Art Directors: Mark Waldron, Dave Godfree Planner: Ben Kay/ Liz Wolstenholme Account Director: Elizabeth Blatch Account Manager: Josh Harris Agency Producers: Ruth Bradley, Amanda Gower Media Company: Mindshare Media Planner: Fleur Hoiles Production Company: Sonny London Director: Guy Manwaring Producer: Alice Grant Audio post-production Deputy Head of TV: Jody Allison DOP: Nanu Segal Steadicam Operator: Simon Baker Production Designer: Hugo Luczyc-Wyhowski Costume Designer: Spencer Horne Editor: Mark Edinoff @ The Quarry Post Production: Absolute Post Post Production Supervisor: Phil Olham Sound Design: Anthony @ Factory Photographer: Paul Murphyvia adsoftheworld.com