I heard the shocking truth about my drinking from my daughter. After a couple of beers she thinks I'm a scary old man. Daddy has disappeared and Jenni has been left alone. The Fragile Childhood activity has begun in 1986 and has been established as a well-known form of activity in Finland. Its goal is to help children who suffer from parental alcohol misuse.
Advertising Agency: Euro RSCG Helsinki, Finland Creative Director: Marko Vuorensola Art Director: Joonas Paloheimo Copywriters: Annu Terho, Juha Koivisto, Vesa Multanen Illustrator: Joonas Paloheimo Additional credits: Paul Earl Published: March 2010via adsoftheworld.com