It is hard to believe, how my son sees me after a couple of glasses of wine. I'm not fun, cheerful and social like I thought I would be, but rather like a disgusting wino. Oskari is ashamed of me and misses the person I really am. The Fragile Childhood activity has begun in 1986 and has been established as a well-known form of activity in Finland. Its goal is to help children who suffer from parental alcohol misuse.
Advertising Agency: Euro RSCG Helsinki, Finland Creative Director: Marko Vuorensola Art Director: Joonas Paloheimo Copywriters: Annu Terho, Juha Koivisto, Vesa Multanen Illustrator: Joonas Paloheimo Additional credits: Paul Earl Published: March 2010via adsoftheworld.com