A celebration of true football. For Africa. For Football. For the insane love of the game that possess us all and unites us beyond borders. Bringing football back to its roots. Because love is football. The TV spot, shot by Syrup, the global advertising agency for PUMA Teamsport, is the latest in the LOVE=FOOTBALL campaign which encompasses everything from chalk drawings and stickers to websites, billboards and finally this. All leading up to the South Africa World Cup. The spot is homage to the soul of the game of football. Shot on location in Angola, Ghana and The Ivory Coast and soundtracked by Going On by Gnarls Barkley, it features PUMA players Samuel Eto'o, Gervinho, Emmanuel Eboue and Mohammed Zidan.
Advertising Agency: Syrup, an LBi Group Company, USA Production Company: Syrup, an LBi Group Company Chief Creative Officer: Jakob Daschek Director: Jakob Daschek Creative Director: Gui Borchert Director of Photography: Max Goldman Senior Producer: Kate Cunningham Executive Producer: Omino Gardezi Editor: Graeme Pereira Music: Gnarls Barkley Photographer: Sesse Lind Additional Photography; Boaz Fround, Kate Cunningham Senior Account Director: Jennifer Giroux Associate Producer: Anders Paus Hedberg Colorist: Tom Poole, Company 3via adsoftheworld.com