CAN Fund

Information / Credits

The Canadian Athletes Now Fund (CAN Fund) www.canadianathletesnow.ca is a not-for-profit organization devoted solely to raising funds and awareness of Canadian athletes. CAN Fund connects Canadians directly to the athletes journey and success. With each donation made, the individual name of the athlete that the funds are supporting is presented to the donor. CAN Fund provides Canadian athletes with the opportunity to focus on success instead of focusing on unnecessary financial hurdles. Donations raised for the Fund are given directly to Canadian athletes to support their training, coaching, nutrition, team fees, travel and basic living expenses. The television campaign aims to raise awareness and funding for the CAN Fund cause and to educate Canadians about the importance of providing both emotional and financial support to the athletes. Canadian athletes face a funding shortfall and CAN Fund helps to provide the answer by putting the funding directly into the hands of the athletes so that they can compete on a level playing field.

Agency, City: BBDO Toronto Client: CAN Fund (Canadian Athletes Now Fund) Spot Title: "Job Interview" and Stacked Up Creative director: Peter Ignazi, Carlos Moreno Copywriter: Peter Ignazi, Chris Munnik Art director: Carlos Moreno, Kerry Reynolds Agency Producer: Adriana Laborde, Beatrice Bodogh Production House: Soft Citizen, Toronto Exec Producer: Eva Preger Director: Chris Hutsel DP: Tony Demarco Editorial: Bijou Editorial, Toronto Editor: Sidney Harvey Music house: Tattoo Sound & Music Music director/supervisor: Steve Gadsen Producer - Dana Gadsen Acct Management: Allison Hill, Martina Ivsak Published/Released: February 2010 / April 2010