Too often, the opinions we have are not really ours. They are the opinions imposed on us by media as they give us their point of view. SKY TG24 has always had an editorial line that focuses on objectivity: presenting facts in an objective manner is the best way to give people the possibility to really form their own opinion, without going through the filter of someone elses point of view. This is the concept the movie is based on: a series of people expressing an opinion that is very evidently not their own.
Advertising Agency: 1861 United, Milan, Italy Executive Creative Directors: Pino Rozzi, Roberto Battaglia Creative Directors: Federico Ghiso, Giorgio Cignoni Agency Copywriter: Mario Esposito, Mattia Perego Agency Art Director: Massimo Verrone, Daria Paraboni Inhouse Agency: P&P Executive Creative Director: Alvaro Krupkin Creative Director: Paolo Mancabelli Production Company: (h)films Executive Producer: Stella Orsini Producer: Federica Dordoni Advertisers Supervisor: Annalisa Orsi Director: Kal Karman DoP: Juraj Chlpik Editor: (h)films Casting: Jacopo Benassi Location: La Spezia Post Productions: Massimo Loiacono/SKY Music: Roberto Baldi Aired: October 2009via adsoftheworld.com