John Pallant, Regional Creative Director EMEA, Saatchi & Saatchi said We wanted this next iteration of Greatness to be an inspirational, uplifting story of passion and self belief from the world of African Football. To achieve this we worked with our African network to send creative teams Xploring in Africa to uncover real insights from the real people we wanted to connect with. The fascinating, authentic stories they came back with were alive with optimism and were the inspiration for our work.
Agency: Saatchi & Saatchi Cape Town Executive creative director Anton Crone, creative director Gavin Whitfield, art director Gareth Cohen, agency producer Lee-Anne Jacobz, account team Kyle Marquis and Andy Bell. Editor: Ricky Boyd at Deliverance Post Production Music was composed by Johnny de Ridder at Softlight City.Sound was designed by Arnold Vermaak at B&Svia theinspirationroom.com