Bounty Paper Towel

Information / Credits

Bounty paper towels: Just how strong are they? We devised an unusual -- and memorable -- test of their strength. Then we needed something more unusual than a 30-second tv spot in order to share the fun and glory of that test.

Advertising Agency: Publicis, New York, USA CCO: Rob Feakins Executive Creative Director: David Corr Creative Directors: Kat Keeley, Bertrand Garbassi Director: Andrew Tucci Composers: Mark Chu, Yessian Music Aired: March 2010