All of a sudden you have a garden. The Zoo annual pass. The strategy we created was to place the Zoo as the garden for anyone living in Antwerp. We decided to create a certain type of city marketing, where we collaborated with real estate agents in Antwerp, to give every house, or apartment that they sold or rented, a garden, in the form of a year pass for the whole family to the Zoo, and we used the media that they gave us, for sale signs, their storefronts, to communicate our message; All of a sudden you have a garden. The campaign was also in traditional media in the form of postering.
Advertising Agency: Saatchi & Saatchi, Brussels, Belgium Creative Director: Jan Teulingkx Art Directors / Copywriter: Arnaud Bailly, Ross McCurrach Photographer: Marc Paeps Account: Carolina Pizzutilo Published: March 2010