Marie Claire

Information / Credits

Problem: Due to on-shelf clutter, Marie Claires flagship Naked Issue isnt standing out. Solution: To create the illusion that a woman had undressed on her way into the Naked Issue, we created floor decals that look like a trail of clothing which led up to the magazine.

Advertising Agency: Network BBDO, Johannesburg, South Africa Creative Director: Ivan Johnson Art Director: Ross Nieuwenhuizen Copywriter: Mike Pearson, Carla Kotze Photographer: Barry White, Helena Rautenbach Retoucher: Rafiek Newman Producer: Nicole Buss Make Up: Jade Leggett