Boulder, Colo.Opposite and mirroring the March 15 Denver Posts sports coverage of the first round match-ups in the NCAA March Madness basketball playoffs will be the un-filled-in brackets for the lesser known elimination tournament, Bank Merger Madness 2010. The full page ad is the newest one-off in FirstBank, Colorados long-term corporate independence campaign, created by TDA Advertising & Design, Boulder. With no copy other than the tag, Independently owned since 1963, the ad is meant to remind Colorado banking customers that FirstBank is not seeking to buy, or be bought by, any other bank. It will appear once, on March 15, before any games, and again on Thursday March 18, before any of the 32 first round games. In both cases placement will be adjacent and across from the newspapers editorial NCAA bracket chart. Bank Merger Madness will run once as a vertical full-page, once as a horizontal half-page. Brief: FirstBank is not seeking to buy, or be bought by, other banks. Execution: Newspaper full page. Runs vertically in Sports section, across from and mirroring initial publishing of first round March Madness brackets. Tagline: Independently owned since 1963.
Client: FirstBank, Lakewood, Colo. efirstbank.com Colorados largest locally owned bank Agency: TDA Advertising & Design, Boulder tdaad.com Media: Denver Post CDs: Jonathan Schoenberg, Thomas Dooley AD: Neal Desai CW: Jeremy Seibold Breaks: March 15