VISA

Information / Credits

To raise awareness of Visa's sponsorship of the Pompeii exhibit at our National Museum, we greeted all visitors to Wellington Airport with a lava flow that ran around the baggage carousel. Complemented by traditional media, this ambient execution made sure nobody could miss our message.

Advertising Agency: TBWA\Tequila, Auckland, New Zealand Executive Creative Director: Andy Blood Creative Director: Guy Roberts Art Director: Tamryn Kerr Copywriter: Michael Goldthorpe Producer: Mark Paisey Retouchers: Paul Hewson, Grant Allen Account Manager: Sam Attenborough