Miniature Prices. Dentsu London have extended their OMiniature Prices' campaign for East Coast beyond traditional media. By constructing a number of Miniature Poster sites and placing them around London Dentsu wanted to get the idea of Miniature Prices in direct contact with consumers. Dentsu created their small dioramas and tiny to-scale artwork for the posters which were placed on the pavement for people to discover.
Advertising Agency: Dentsu London, UK Executive Creative Director: Andy Lockley Art Directors: Andy Preston, Jon Foye Copywriter: Joe Williams Typographer: Doug Lyon Published: March 2010