Purina
Bark in the Park
Bark in the Park
Purina Bark in the Park is the day for you and your dog, so Ogilvy Auckland made posters for people, and posters for their dogs. A meaty smelling attractant was also applied to lower posters so nearby dogs were drawn to them, making them appear to read.
Brand: Purina Advertising Agency: Ogilvy, Auckland, New Zealand Executive Creative Directors: Basil Christensen, Damon OLeary Creative Directors: Freddie Coltart, Matt Williams Head of Art: Nic Hall Designer: Sam Cox
