World Black Belts Center

Information / Credits

Little Red Riding Hood Fight Back Through the woods she walked in her cloak of red, Bound with food, for the side of her grandmothers bed. Riding Hood met a wolf, and the wolf he seemed nice So she told him her plight, and he gave her advice. Pick her some flowers is what the animal said, as a plan began forming inside his own head. While she picked her flowers, the wolf, off he ran. They were both going to visit Red Riding Hoods Gran. The wolf arrived first at Grandmothers gate, Hed be quiet enough and inside he would wait. Come in little red, cried Gran from her bed. But in came the wolf, who swallowed her instead. Red Riding Hood arrived shortly after lunch, and unleashed her fury in one killer punch. After eating poor granny, the wolf didnt know, our heroine had a black belt, in the art of Tang Soo Do. To increase awareness and registration for their childrens self-defense classes, The World Black Belts Center in Dubai tackled this in an unconventional way. Nope, they didnt reverse punch parents into registering their kids, instead Memac Ogilvy Dubai created an illustrated childrens book thats based on the well-known story of Little Red Riding Hood. What happens in the end? Our little heroine courageously beats up the big bad wolf to save the day. A simple call to action on the back cover You Too Can Fight Back provides the reader with more information on self-defense classes for kids and directs them to register. The End.

Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE Executive Creative Director: Till Hohmann Creative Director: Dalbir Singh Art Director: Regina Groffy Copywriters: James Bisset, Kareem Shuhaibar Illustrator: Regina Groffy