Brian Elliott, CEO of Amsterdam Worldwide, says: The AYAMi campaign is a celebration of the joys of exercise. Recruiting real runners reinforces the brands athletic credentials. By asking them to demonstrate their passion, the campaign celebrates the positive emotions and feelings of running which help women to achieve a balanced, sound mind and body. Amateur runners Charli Croll, Sophia Teres and Kari Frette were photographed by sports portrait photographer, Robert Wilson.
Agency: Amsterdam Worldwidevia theinspirationroom.com