Ciudad de Buenos Aires, Argentina in March 2010 .- Ogilvy created "28 days" for Kotex / Day 's, the brand of feminine products for his client Kimberly-Clark Latin America. The idea is simple: the female cycle lasts 28 days and the mood of a woman changes in each of them that were developed by 28 pieces that illustrate the moods of a woman in each of the 28 days of cycle. "Today I feel in good spirits," "Today I'm awake," "Today I feel distracted," "Today I feel energetic," "Today I feel mimosa", "Today I feel optimistic" and "Today I feel like a Queen "are some of the graphic pieces that will reach consumers in Argentina, Uruguay, Bolivia, Venezuela, Colombia and Costa Rica. In addition, the site www.28diasconvos.com women can get off the 28 grounds in wallpaper format to change each day and express your mood on your computer. "28 Days" shows that the female cycle has nice things that can and should learn and enjoy. The creativity of the campaign was led by Gaston Bigio, Jonathan Gurvit, Chief Creative Officer and Head of Art at Ogilvy Argentina, respectively. The performance was in charge of Lemuria.
Agencia: Ogilvy Argentina Cliente: Kimberly Clark Producto: Kotex/Days Tlo: Mes de la Mujer Director Gral Creativo: Gastigio Head of Art: Jonathan Gurvit Directores Creativos: Tamara Litovsky Silvio Panizza Redactor: Armando Braun Director de Arte: Guillermo Basile Directora de Planning: Mariana Bricchetto Directora de Cuentas: Sandra Alonso Ejecutiva de Cuentas: Teresa Delgado Asistente de Cuentas: Soledad Anile Responsables por el Cliente: Natalia Gonzalez Eugenia Nieva Jefe de Prod. Grafica: Rolo Lambert Productora Grafica: Magali almeyra Productora: Lemuria