Sony

Information / Credits

The Rocket Project is the worlds first literal product launch and the ultimate product demonstration. Created by Sony Electronics agency of record, 180 Los Angeles, the project showcases the amazing capability of both the Intel chip and the Sony VAIO laptop. People can follow the students as they attempt to launch a rocket and make their dreams a reality, through online initiatives and a documentary film. Link to web site: http://www.sony.com/rocketproject

Client: SONY Electronics USA Campaign: VAIO, The Rocket Project Digital/Films: Apollo Video Trailer, The Countdown Begins Agency: 180 Los Angeles AGENCY Executive Creative Dir: William Gelner Creative Director: Amir Farhang Art Directors: Ryan Pocket Fluet, Jungshih Wang Copywriter: Ben Barney Designer: Kevin Will Chen Head of Production/Managing Partner: Peter Cline Senior Producer: David Emery Digital Producer: Christopher Neff Planner: Brit Browning Account Director: Kelli Stam Account Manager: Lauren Keeton WEB SITE Web Site Development: Hello Design Creative Directors: David Lai, Hiro Niwa Associate Creative Director: Sung Hean Design Director: Eunice Oh Executive Producer: George Lee Senior Project Lead: Barry Chiang Technical Lead: Justin Blackwell PRODUCTION Production Co.: @radical.media Director of Photography: Zoran Popovic Executive Producer: Frank Scherma Executive Producer: Justin Wilkes Head of Production: Bob Stein Producer: Andrew Fried Story Producer: Amy Korngiebel Casting Director: Aine Carey Shoot Location: Los Angeles/Black Rock , NV Date: 1/17 to 4/12/10 EDITORIAL Editorial Co.: Outpost Digital Editors: Ting Poo, Julie Ellison Executive Producer: Liz Frisell-Mason Assistant Editor: Chris Messina MUSIC Stock CLIENT CREDITS Senior VP Corporate Marketing: Stuart Redsun Director of Brand Messaging: Alberto Escobedo Sr. Manager, Brand Messaging: Ken Byers