Prior to movie screenings, cinemas always request viewers to keep their phones silent during the featured movie. Batelco had been given an opportunity to pitch for this air time against others who had already submitted their spots. The cinema co. had to decide which spot was best for them and accordingly would agree to run it. Batelco made it. And around the target audience segments and the films types viewed in cinema, the film campaign was crafted through an original and insightful idea and played in all cinemas in Bahrain. The power of insight. The truth of why you should switch your mobile off in the cinema vs. how to really get through to people.
Advertising Agency: FP7/BAH, Bahrain Creative Director: Fadi Yaish Art Directors: Supparat Thepparat, Fadi Yaish Copywriters: Kongpope Siriwattanagarn, Aunido Anoop sen, Steve de Lange, Sameer Gaith Account Director: Mohamed Sabra Batelco Executive Marketing Manager: Abdulla Aziz Batelco Brand Manager: Zainab mohammed Production house: The Works Director: Omar Hilal Executive Producer: Hiba Mahmoud Dop: Petar Jamesvia adsoftheworld.com