The alarm goes off, and for the teen in Captain Night Night, the spot created by Saatchi & Saatchi, New York for Frosted Cheerios, featuring animation from Calabash Animation, that means its time for a big bowl of Frosted Cheerios. That is until a slightly crazed-yet-hilarious animated pro wrestler (complete with a hairy arms, a mask and a large belt with the letters zzz across it) gets in the way -- literally. This spot features a quirky, fun concept that was truly original, Sean Henry, Calabash Executive Producer says. Because there was no pre-existing icon for Frosted Cheerios, we were given this great chance to stretch out and do some animation that is a bit out there. Case in point is Captain Night Night. In it the hero of the spot, a teenage boy, hears his alarm clock and begins to wake up. Suddenly the wrestler appears, first gently coaxing him back to sleep, but soon, in hilarious fashion, trying to physically wrestle him back to bed. In the end the enticing power of Frosted Cheerios is just too much for the wrestler, who disappears as the boy reaches the kitchen and digs into a big bowl. The voiceover adds Frosted Cheeriosthe taste gets you out of bed. Because of the quick turnaround the project demanded, and the nature of the character, Calabash animated using Flash. For Wayne Brejcha, Calabash Creative Director, the spot was rife with technical challenges due mostly to the fact that the live action was shot on location without greenscreen. This took some good matting to pull off, Brejcha says. Combining animated characters with live action takes a lot of planning, and rotoscoping is a lot of work. We had figure out how we were going to cut the character so that he fit in correctly with the foreground and background objects, and then do it for every frame. We had a crew here that spent their time doing just that. Northern Lights Post, New York, handled the editorial and final composting.
Client: Frosted Cheerios/General Mills Project: Captain Night Night (:30) Agency: Saatchi & Saatchi, New York SVP, Creative Directors: Manny Galan, Pat Giles Copywriter: Adam Kline Art Director: Brad Rodriguez Producer: Hafeez Saheed Production: Hello & Co, Hollywood, CA Director: Mark Gilbert Exec. Producer: Carl Swan Producer: Samantha Storr Animation: Calabash Animation, Chicago, IL Creative Director: Wayne Brejcha Executive Producer: Sean Henry Editorial/Post: Northern Lights. New York Editor: David Gioiella Producer: Robin Hall