Newstalk 1010

Information / Credits

The polar ice cap will fully melt this summer. Make sense of what doesnt. Sometimes the world can be a confusing place. Newstalk 1010 is a talk radio station that breaks down headline news for a more in-depth understanding of the issues. This billboard campaign drops truth bombs and invites audiences to tune in to make sense of a world that doesnt make sense.

Advertising Agency: zig, Toronto, Canada Creative Director: Martin Beauvais Associate Creative Directors: Michael Murray, Jason Hill Art Director: Craig Ferguson Copywriter: Steven Barr Additional credits: Grace Castenada (Coach), Sheri Hachey (Team Leader), Lynn Sivec (Strategic Planner) Published: February 2010