Abrinq foundation

Information / Credits

During February the 3 million daily passengers of the S㯠Paulo subway were offered something good for a change. On one row of different vending machines in the city pictures of children holding cards of $ 1.00, $ 2.00 and $ 5.00 were placed. The main title explains: With your help we can get these children of the streets.

Agency: Giovanni+DraftFcb Creative directors: Adilson Xavier & Ricardo John Head of art: Benjamin Yung Jr Art Director: Bruno Brasil Art buyer: Tina Castro Photographer: Felipe Hellmeister Producer: Edgardo Pasotti Client services: Tina Castro