During the Olympic Winter Games in Vancouver, the Russia House was located right across the street from a flagship McDonalds location. These Big Mac boxes based on matyroshka, a set of traditional Russian dolls that decrease in size and fit one inside the other, were sent over to welcome them. Inside the final and smallest Big Mac box was a coupon for free food written in Cyrillic. 100s of sets of boxes were then placed in McDonalds take-out bags and dropped off at the Russia House for members of the Russian delegation.
Advertising Agency: Cossette, Vancouver, Canada Creative Director: Bryan Collins Creative Director: Rob Sweetman Art Director: Scott Schneider Copywriter: Jeff Shorkey Designer: Rob Horsmanvia adsoftheworld.com