THINK!

Information / Credits

The Department of Transport has launched a new ad by Abbott Mead Vickers BBDO as part of its THINK! campaign. This ad was inspired by research stating that drivers who personally know a motorcyclist are much more careful and aware while driving.

Client: Fiona Seymour (Head of Marketing), Camilla Wilkinson (Team Head Adult Road Safety), and Lauren Psyk (Campaign Manager) Copywriter: Phil Martin Art Director: Brian Campbell Agency Planner: Will Hodge and Andrew Phillips Media Agency: Carat Media Planner: Dayna Slate and Mark Hughes Production Company: Thomas Thomas Director: Kevin Thomas Production Co. Producer: Billy Jones Post-production Company: The Mill Audio Post-production: Wave