Sure, you can find less expensive parts but at what cost? VolkswagenOriginal Parts. Service. Accessories. Volkswagen wanted to create a sub-brand for their Parts, Service and Accessories business. The challenge was to unify the three different businesses under one umbrella - Volkswagen Original. To launch the brand, PALM + HAVAS developed three posters that clearly communicate the danger of not using Volkswagen Original for your Volkswagen.
Advertising Agency: Palm + Havas, Canada Creative Director: Pascal De Decker Copywriter: Stuart Macmillan Art director: Tony Hird, Etienne Bessette Account Executive: George Barbas Production: Gabrielle Lamarche Photographer: Martin Girard (Shoot Studio)via adsoftheworld.com