CoverGirl LashBlast Length
Entry gate
Entry gate
extremely long brush. extremely long lashes. LashBlast Length mascara To showcase the category's largest brush, a new media space was created - the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes you get as a result of using the mascara.
Advertising Agency: Saatchi & Saatchi Canada Creative Director: Brett Channer Art Director: Basil Douglas Cowieson Copywriters: Tal Wagman, Lyranda Martin-Evans Account Directors: Kathy McLay, Yael Marantz Published: February 2010
via adsoftheworld.com
