Its a really integrated campaign created to introduce the new Volvo Drive - the most ecologic/economic line of cars ever (no kidding). All the "classic" media teased the country with the question - How far would you go with a Volvo and a tank of fuel? More than 6000 people answered our challenge and applied online ( on our website ) . Among them, three candidates where chosen . Each one got a Volvo C30 Drive with a full tank. The driver that went further, would win the car. In a nutshell: what a better way to show how economic a car is than let you run out a gas?
Agency: FUEL LISBON Client: VOLVO CARS Creative Team: PEDRO BEXIGA, MARCELO LOUREN, PAULO PERDIG, GONLO VIANA Creative Directors: PEDRO BEXIGA, MARCELO LOUREN Approved by: AIRA DE MELLO Account: MARTA KADOSH Production Company: MINDSHARE Editor: Will Mazzola Digital: EURO RSCG 4D Digital Developer: RICARDO GAVINHOS