ADD (Sporting Association for the Disabled) Tagline: Help an athlete to go to the Paralympics. Make a donation. Action for ADD (Sporting Association for the Disabled) that took place in Cumbica International Airport, S㯠Paulo, on January 17th and 18th of 2010. Life-size paper displays showing disabled athletes in wheelchairs were strategically placed on several luggage carts. When passengers used them to carry their bags, it looked as if they were actually pushing the wheelchair of a disabled athlete.
Advertising Agency: age.comunica絥s, S㯠Paulo, Brazil Executive Creative Director: Carlos Domingos Art Director: Henrique Mattos, Andre Fukumoto Copywriter: Daguito Rodrigues, Charles Faria