Opinel

Information / Credits

The brief: we had to show that OPINEL knives are perfect to get a precised cut for anything you cook. So we illustrated it by taking 3 often used ingredient for recipies, chicken, pork and fish. By an extreme zoom in (an atomical one), we could make people understand at a glance that Opinel is so precised it can cut in between molecules.

Advertising Agency: Bleublancrouge, Montreal, Canada Creative Director: Gaetan Namouric Art Directors: Julien Conter, Cyril Drouot Copywriter: Melanie Delisle Illustrator: Odrey Veillette Additional credits: Production House: Technicolor Published: December 2009