Produced by full-service media company Bandito Brothers and directed by "Mouse" McCoy, Scott Waugh, & Vic Huber, a new campaign for NASCAR captures the live, at-track NASCAR experience as the most exciting in sports. Developed by NASCAR agency Jump Company of Saint Louis, the season-long NASCAR Live effort provides for the unparalleled excitement and energy that makes the NASCAR at-track adventure so unique. Television, radio and print executions, along with on-line creative support, made their debut nationally last weekend, leading up to the DAYTONA 500.
This bold creative really speaks to our unique positioning in the marketplace, said Christi Moll, NASCAR Director of Brand Marketing. The campaign demonstrates that NASCAR is the most powerful and sensory sport around. The creative and new tagline are a dramatic step forward for NASCAR, inviting fans to experience NASCAR live through communication that will capture the imagination and attention of not only our fans, but all sports fans.
Bandito Brothers truly is an independent studio. As a creator, producer, manager, and distributor of audio-visual content, the company has constructed a business model that also includes full in-house HD post, which is becoming an extremely valuable asset in the new media landscape. Recent spot projects include ad campaigns for such diverse clients as US Navy, Ford, Kelloggs, PowerBar. Directors McCoy and Waugh have just completed principal photography on the film, Act of Valor, a branded feature produced in partnership with the Navy Special Warfare division.
Credits
Client: NASCAR
Spots Title(s): Center of the Universe, Check Your Expectations
First Air Date: February 2010
Agency: Jump Company
Chief Creative Officer: Jon Tiede
Creative Director: Bob Harris and Mike Conway
Art Director: Mike Conway
Copywriter: Tim OLeary (Center of the Universe), Bob Harris (Check Your Expectations) Agency Executive Producer: Mark Dickmann
Production Company: Bandito Brothers
Director: Scott Waugh, Mike Mouse McCoy
DP: Vic Huber
EP: Jeff Rohrer
Producer: Ryan Slavin
Editorial: Lost Planet
Editor: Bruce Hermann
Telecine: Bandito Brothers Post
Colorist: Andrew Huebscher
Post/Effects: Bandito Brothers Post
VFX/Combustion Artist(s): Brett Novak
EP(s): Jacob Rosenberg
Music: Nathan Furst
Composer: Nathan Furst
Producer: Nathan Furst
Sound Design: Smart Post Sound
Sound Supervisor: Rob Webber
Audio Post: Smart Post Sound
Shoot Location: Talladega, AL
