Ogilvy created for Huggies "9 months to live." From today all mothers may continue, for the first time over 9 months in real-time ultrasound with daily growth of a baby.
The recreation of growth in the womb, is the regional project for over a year ago this Ogilvy Argentina by Kimberly Clark for his client.
Entering http://www.huggies.com/ar/ecografia.aspx people will witness the first heartbeat of a baby from the day he starts to move or thumb sucking.
"9 MONTHS IN VIVO" continues to build a strong emotional connection between Huggies and parents, one of the most emotional stages of his life.
The project is led creatively by Gaston Bigio, Jonathan Gurvit.
Production is in charge of Female Thing.
Credits
Agencia: Ogilvy Argentina
Cliente: Kimberly Clark
Producto: Huggies
Tlo: 9 Meses en vivo
Duraci 9 meses
Fecha de salida al Aire: Lunes 15 Febrero
Director Gral Creativo: Gastigio
Head of Art: Jonathan Gurvit
Directores Creativos: Tamara Litovsky Martha Kern
Redactor: Martha Kern
Director de Arte: Tamara Litovsky
Director de Planning: Bernardo Geoghegan
Directora de Cuentas: Constanza Archa
Ejecutiva de Cuentas: Rosario Gonzᬥz Puig
Coord Cuentas OgilvyInteractive Vera Sturla
Director IT Fernando Martin
Director OgilvyInteractive Ramiro Dirube
Responsables por el Cliente Sophia Zamor
Jefe de Prod. audiovisual: Marcelo Ramos (Central de Producers)
Productor Central de Producers Gastueiro
Productora: Hombre Cosa
Director Hombre Cosa: JuliᮠMontesano
Productor Hombre Cosa: Julieta Zajaczkowski
Director de Arte Hombre Cosa: Nano
2D Animaci Composici Mat Sesti
3D Animaci Composici Yomi
Plataforma VideoBlog: OXO BOX
Responsables OXOBOX: Diego Primero /Ramiro Fernandez /Fernando Picate
Sonido: La Casa post sound