Coca-Cola

Information / Credits

Ciudad de Buenos Aires, February 19, 2010 .- Create a band using thousands of videos sent over the Internet youth was the goal that the agency and client Ogilvy Argentina Coca-Cola were proposed more than a month ago. It generated enormous media call in Argentina, Paraguay, Uruguay, Bolivia and Peru for young people who in their own way to interpret the theme "I love you Makano, which rose nearly 1,000 videos to Channel" ccinteractivemusic "who recorded more than 850 thousand views in less than two months. "Event" is the result of this great musical project created by Coca-Cola Interactive Music where he presents the greatest band. Expressed in the most creative way possible, was what he got "Coca-Cola Interactive Music" this summer throughout the country. The project was led by Gaston Bigio creatively with the supervision of Jonathan Gurvit art. The production was Landia spots, directed by Maxi White.

Agencia: Ogilvy Argentina Cliente: Coca-Cola Argentina Producto: Coca-Cola Interactive Music Titulo: Evento Director Gral Creativo: Gast󮠂igio Head of Art: Jonathan Gurvit Directores Creativos: Javier Mentasti Christian Camean Redactor: Federico Fr᧯la Director de Arte: Tomas Lavagno Director de Cuentas: Ramiro Dirube Supervisora de Cuentas: Victoria Passadore Jefe de Prod. Audiovisual: Marcelo Ramos (Central de Producers) Producci󮠰or la agencia: Gustavo Amor Productora: Landia Director: Maxi Blanco Asistente de direcci󮺉Sebastian Hall Productor Ejecutivo: Marcelo Fontao Director de Arte: Soledad Calvano Editor: Agust�De Vittorio Productor musical: Jam󮠤el mar Banda: Makano Te amo. Responsables por el cliente: Luis Gerardin, Esteban Socorro, Daniel Vercelli y Nadine Dwek