Furthering their long-standing creative relationship with FX Network, the channel again tapped The Arsenal, the multimedia production company representing a diverse roster of international talent, and directors Onesize to create the promotional campaign for its new show Justified, based on an Elmore Leonard character, set to premiere next month. The main spot depicts a violent clash inside a house between a shotgun-toting bad guy played by Walton Goggins (The Shield) and series star Timothy Olyphant (Deadwood). Directors Kasper Verweij & Rogier Hendricks of the design/production collective Onesize used an innovative 3D camera mapping technique involving high res still photos juxtaposed with live action sequences that, when coupled with sound design, creates a dramatic suspended moment in time effect. The Arsenal and FX Network have collaborated numerous times in the past, most recently on promos for the show Nip/Tuck, resulting in a Best of Show nod at the 2009 PromaxBDA Awards; and the promo campaign for the show Dirt, which won a PromaxBDA Gold for Design in 2009 as well.
Client: FX Network Project: Justified promo (:30) Agency: FX Network, Los Angeles, CA EVP, Marketing & On-Air Promos: Stephanie Gibbons SVP, On-Air Promotions: John Varvi Creative Director: Ethan Adelman VP of Production & Special Projects: Kenna McCabe Director of Production: Julie Graham Producer: Elizabeth Knight Production Company: The Arsenal, Los Angeles, CA Director/Designers: Onesize (Kasper Verweij & Rogier Hendricks) Executive Producer: Michele Maples Visual Effects: Onesize Line Producer: Rayna Saslove DP: Allen Daviau