(LETTER) February 8th, 1910 Dear Editor, Enclosed is the artwork for our upcoming Boy Scouts of America centennial advertisement. Please place and run in you publication in 100 years. Sincerely yours, W.F. Webster Council President, Boy Scouts of America (ARTWORK) BE PREPARED. Boy Scouts of America Celebrating 100 years of Scouting. Known for their famous "BE PREPARED" motto, the Boys Scouts of America would be just the type of organization to submit their centennial advertisement 100 years in advance. This ad uses history to demonstrate that there's nothing Boy Scouts aren't prepared for, even anniversaries.
Advertising Agency: Martin|Williams, Minneapolis, USA Executive Creative Director: Tom Moudry Creative Director: Jeff Tressider Art Director: Toby Balai Copywriter: Adam Ridgeway Photographer: Todd Carlson/Stock Published: February 2010via adsoftheworld.com