Nike

Information / Credits

From Lance Armstrong on his bike, to a six-year-old in China learning martial arts, movement is the universal language that connects us all. It's a language of beauty, drama, tragedy and triumph. And the road to athletic greatness is not marked by perfection, but the ability to constantly overcome adversity and failure. "It's not how you start, it's how you finish. It's not where you're from, it's where you're at. Everybody gets knocked down, how quick are you going to get up?" Share your Just Do It story at http://Facebook.com/JustDoIt

Music: Ali in the Jungle by THE HOURS. Agency: Wieden + Kennedy, Portland Client: Nike Executive Creative Director: Mark Fitzloff Executive Creative Director: Susan Hoffman Creative Director: Alberto Ponte Creative Director: Jeff Williams Copywriter: Jason Bagley Art Director: Ryan O'Rourke Agency Executive Producer: Ben Grylewicz Agency Producer: Cherie Appleby Agency Producer: Shannon Worley Director: Brian Beletic Production Company: Smuggler Executive Producer: Patrick Milling-Smith Executive Producer: Brian Carmody Executive Producer: Lisa Rich Visual Effects: MassMarket