Bonds Hipsters

Information / Credits

Bonds Hipsters celebrates 10 years an undies icon with the launch of a new campaign targeting young women. Partnering with So You Think You Can Dance, the new executions reinforce Bonds as the original hipster brand that has evolved to include hot new styles. The campaign runs over TV, online with PR and POS support.

Advertising Agency: George Patterson Y&R, Australia Creative Director: Cameron Hoelter Art Director: Cameron Hoelter Copywriter: Kelly Putter Agency Producer: Jacqui Gillies Account Planner: Karen Dwyer Account Lead: Angus Thomson Production Company & Producer: Curious Films, Tara Riddell Director/DOP: Darryl Ward Editor and Company: The Editors Music and Company: Level Two Music Media: Mediacom