Nissan Leaf - We Make Them Better
On Friday, February 12 during the opening ceremonies of the Olympic games, Nissan will launch the anthemic new "We Make Them Better" :60 Brand TV commercial. The film is a celebration of Nissans leadership in design, style, durability, quality and performance across our full line of cars, trucks and SUVs - culminating in the introduction of the 100% electric Nissan Leaf. The idea was to show that Nissan makes better cars that make your life better. A strategy that has its foundation in the Nissan brand positioning statement of Innovative ideas for the joy of every day driving. Nissan secured a high-visibility presence for this brand spot during the NBC Network and cable Olympics television coverage (February 12-28, 2010), including 60-second spots during the opening and closing ceremonies.
Chief Creative Officer: Rob Schwartz Group Creative Director: Margaret Keene Group Creative Director: Chris Adams Copywriter: Lauren Smith Art Director: Lindsey Montague Managing Director: Jon Castle Management Supervisor: Dawn Ringo Account Supervisor: Patrick Jones Executive Producer: Richard ONeill Producer: Carrie Schaer Assistant Producer: Lisa Urbanic Executive Business Affairs Manager: Robin Rossi Production Company: RSA Films Director: James Bryce Executive Producers: Tracie Norfleet & Tom Dunlap Director of Photography: David Darby & Ben Joiner Edtiorial: Venice Beach Editorial Editor: Rick Shambaugh VFX: The Mill Los Angeles Mix: Margarita Mix Santa Monica Mixer: Jimmy Hite Music: New Math Color By: CO3 Stefan Sonnenfeld