On Friday, February 12, media around the world will broadcast the Opening Ceremonies of the Vancouver 2010 Olympic Winter Games. PEOPLE FROM COSSETTE will leverage this important event to showcase a 30-second television spot for the Canadian Red Cross that thanks Canadians for supporting the people of Haiti following the devastating earthquake that ravaged the country on January 12, 2010. The 30-second spot will only be broadcast during the opening day of the Games. The Canadian Red Cross will leverage the events high media visibility by asking Canadians to continue to support its relief efforts in Haiti. Thanks in part to the generosity of Canadians, over the past month, the Red Cross has carried out the most significant emergency mobilization in a single country in its history.
Advertiser: Canadian Red Cross - Pam Aung Thin Agency: Cossette Communication-Marketing Vice-President, Creative Head: Michel De Lauw Creative Director: Jonathan Rouxel Copywriters: Jonathan Rouxel, Amy Maloney Art Directors: Sacha Ouimet, Jonathan Rouxel Account Executives: BenoBessette, Jean-Hugo Filion Producer: Maryse Beauregard Production House: BaillatCardel&fils Sound Studio: Sonart Music: Apollo