Canadian Cancer Society Smokers Helpline Ontario

Information / Credits

Brief: To get smokers to reach out to the smokers helpline for support during the quitting process. Idea: To be as impactful and relevant as possible, we chose to illustrate the long term effects of smoking, namely death, by showing a smoker literally inhaling the life out of themselves.

Agency: DDB Canada, Toronto Client: Canadian Cancer Society - Smokers' Helpline Creative Director: Andrew Simon Copywriter: Matt Antonello Art Director: Paul Riss Producer: Andrew Schulze Account Management: Jennifer Journeaux, Jeff Huether, Natalie Street Production Company: Sons and Daughters Director: Mark Zibert Line Producer: Rob Allan Post-Production Company: AXYZ Editor: Peter McAuley VFX: AXYZ Executive Producer: Liane Thomas Online Inferno Artist: Joel Saunders (AXYZ) Transfer: Notch Audio: Ted Rosnick Executive Producer - Liane Thomas, Sons and Daughters AXYZ Producer - Irene Payne Date: February 2010