Volvo

Information / Credits

Invented by Volvo in 1959. In fashion ever since. The three-point safety belt. Worn in the '60s with the mini skirt. Fifty years ago Volvo engineer Nils Bohlin designed a classic to wear with everything - the three-point safety belt. Find out more: www.safeandstyle.com

Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE Executive Creative Director: Till Hohmann Creative Directors: Preethi Mariappan, Ramzi Moutran Senior Art Director: Satyen Adhikari Copywriter: Melanie Clancy Senior Graphic Designer: Tamzin Hoets Interactive Art Director: Rafael Guida Web developers: Muhammad Baqir, Mohammed Sayeed Senior Account Manager: Sarah Friswell Senior Account Executive: Domenico Gambino PR Account Executive: Rana Awad Production House: Arabian Eye Photographer: Charney Magri Producer: Pooja Belani Assistant: Kissanth Srikanth Make up and hair: Kat Sumners Stylist: Mandi Kingsbury Retoucher: Jean-Paul van der Mescht Senior Art Director: Mel Harvey Junior Art Director: Zeina Sharaf Published: November, 2009