A fully integrated national advertising campaign for the launch of the all-new Acura ZDX began on Feb. 1. The strategy developed by Acuras agency of record, rp&, a division of RPA, celebrates Acuras advanced coupe concept, the first from Acuras new design studio. The campaign builds on the momentum used to produce the all-new ZDX. Designers, given absolute freedom, collaborated with engineers every step of the way to ensure that the finished vehicle stayed true to the original sketches. Their passion, commitment and inspiration are thematically reflected throughout the campaign.
Advertising Agency: RPA, Santa Monica, CA, USA Creative Director: John Hage Head of Art: Phillip Squier EVP, CCO: David Smith Executive Producer: Jack Epsteen Production Company: Park Pictures Director: Lance Acord DP: Lance Acord Executive Producer: Mary Ann Marino Line Producer: Caroline Kousidonis Editorial Company: Rock Paper Scissors Editor: Angus Wall Colorist: Stefan Sonnenfeld (CO3) VFX Company: A52 2D Artists: Federico Saccone, Stefan Gaillot Graphics: Brand New School Creative Director: Jens Gehlhaar Executive Producer: Ned Brown Art Director: Ludovic Schorno Designers: Mark Kulakoff, Andy Bernet, Paul Lee, Ryan Zunkley Animators: Sam Sparks, Cameron Walser, Mark Kim, David Silvers Producer: Darren Jaffe Music: Pa Bailar by Bajofondovia adsoftheworld.com