"Journey" provides the viewer access they normally don't get to the game-day experience and provides them a rare peak into each of the 3 stages of the game the before, the during and the after and will highlight Gatorade's G Series, a new line of products based on the latest science and created in collaboration with the worlds greatest athletes to provide fuel, fluid and nutrients before, during and after activity. The film is a creative collaboration with NFL Films and Smuggler director Henry Alex Rubin. The spot is voiced by Grammy-award winning artist and actor Common (Terminator Salvation and American Gangster) and features footage from the 2010 playoffs. The :90 spot will air during the Super Bowl pre-game show on CBS as well as on ESPN and NFL Network following the game.
Agency: TBWA\Chiat\Day Los Angeles Worldwide Creative Director: Lee Clow Chief Creative Officer: Rob Schwartz Group Creative Director: Jimmy Smith Creative Director: Jayanta Jenkins Associate Creative Director/Copywriter: Steve Howard Associate Creative Director/Art Director: Brent Anderson Executive Producer: Sarah Patterson Sr. Producer: Veronica Beach Account Supervisor: Sandra Miks Outside Vendors: Production Company: Smuggler Executive Producer: Brian Carmody Producer: Rhonda Vernet Director: Henry-Alex Rubin DP: Brian Newman Editorial Company: Spotwelders Executive Producer: David Glean Editor: Brad Waskewich Visual FX: The Mill, Los Angeles Music: Beacon Street Studios Mix/Sound Design: Lime Studios Engineer: Rohan Young