The Art - Skin tumor
The campaign is designed to break down psychological barriers in cancer screening and draw attention to the online prevention portal of this German states cancer society. We show motifs which at first glance appear to be colourful, abstract works of art. On reading the captions, the pictures turn out to be microscopic images of various cancer diseases. Because after all Theres no art to early detection. as everyone can discover on www.cancer-test.de.
Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany Agency website: http://www.s-f.com/Default.aspx?alias=www.s-f.com/nrw Creative Director: Niels Alzen (Managing Director) & Joerg Jahn (Managing Director) & Markus Hammer (Creative Director Art) Art Director: Sibylle Moos (Art Director) & Pia Niehues (Art Director) & Anna Verena Heidekrger (Junior Art Director) Copywriter: Thomas Blumer & Sebastian Breuer Graphics: BjBlinger & Paul Labun Photographer: Johannes Pens Other credits: Raphael Brinkert (Managing Director) & Uli Geiger (Managing Director) & Melanie Stein (Junior Account Manager) & Kerstin Mende (Head of Art Buying) Published: Month, Year: December 2009