This Christmas, don't drink and drive. An initiative of 121.ro subscriber of European Charter for Traffic Safety. In association with Saatchi&Saatchi. With the support of Solstice Travel and Romanian Police. The item was produced in 10000 pieces and distributed during the weeks before Christmas in gas stations across Romania.
Advertising Agency: Saatchi & Saatchi, Bucharest, Romania Creative Director: Jorg Riommi Head of Art Direction: Daniela Nedelschi Art Director: Laura Iane Copywriter: Theodora Szabo Production: Adrian Codreanu Account Manager: Anca Luca Released: December 2008via adsoftheworld.com