There are over two million accidents each year on Germanys roads. Still today, the main causes are speeding, drunken driving, and driving without a safety belt. One in nine people killed in road accidents could still be alive if he or she had been wearing a seat belt. So the message reads: Buckling up can save lives. The German Road Safety Organisation (DVW) wants to bring this message home to German car drivers. It has been working towards greater safety and fewer accidents on Germanys roads for over 85 years. Through its programmes, initiatives and events, the DVW reaches around 2.5 million people a year. Using an emotional form of address, we aim to make the core message Wearing a seat belt means the difference between life and death stick. To do that, the campaign attracts peoples attention where its message has maximum impact on busy roads.
Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany Agency website: http://www.s-f.com/Default.aspx?alias=www.s-f.com/nrw Creative Director: Niels Alzen (Managing Director) & Alexander Hansen (Creative Director) Art Director: Pia Niehues Copywriter: Leander Schmalfu Graphics: Stephanie Blaschka (Junior Art Director) & Sebastian Jahrmarkt (Intern) Photographer: Bsmart Stockholm (Portraits), Johannes Pens Additional credits: Raphael Brinkert (Managing Director), Bastian Khl (Management Supervisor), Jens Lange (Consultant), Holger Hansen (Junior Account Manager) Published: Month, Year: January 2010