Natuurmonumenten

Information / Credits

User generated 'nature' creates the world's largest website. Natuurmonumenten wanted to stress the need for more natural open space in the Netherlands in order to prevent species from extinction. To raise awareness for this problem, CCCP developed the idea of user-generated 'nature': a square metre of for everyone. This results in the co-creation of 'nature', in an online environment. All these square metres are scaled 1:1 and put together will form "The World's Largest Website". The site is like an oasis of peace and tranquility on the internet. You can stroll around for hours or just relax on your own stretch of nature as a break from the stressful lives we live.

Advertising Agency (Name, City, Country): CCCP, Amsterdam, The Netherlands Creative Director:Philip Brink, Hugo van Woerden, Gregg Harper Art Director: Jan-Willem de Man Copywriter: Frenkel Schonfeld Account: Saskia Geesink Design: Emile Pen, Fabian van Zwam Developer: Greenlight Solutions Published/Released/Aired (Month, Year): Jan 2010